Identity is the first thing your audience experiences and the last thing they forget. Before a word is read, before a product is tried, before a decision is made, the visual and emotional signals of your brand have already done their work. We build those signals with precision: the name, the mark, the colour, the form, the feeling. Everything that makes your brand unmistakably yours.
We have built brand identities for businesses entering crowded markets, for heritage brands that needed to rediscover their edge, and for new ventures that needed to earn trust before they had the track record to prove it. In every case, the work began with the same discipline: find the truth inside the brand, and build everything outward from there.
Most identity work starts with aesthetics. We start with meaning. What does this brand stand for? What does it need to communicate before anyone reads a word? What feeling should it leave behind? The answers to those questions shape every creative decision that follows: the logo, the palette, the typography, the visual system, the brand world.
The result is not just a brand that looks good. It is a brand that holds across every touchpoint, every format, every year.
Stratasys is a leading American-Israeli manufacturer of 3D printers, software, and materials for polymer additive manufacturing.
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Brand Architecture & Positioning
Naming & Verbal Identity — naming, nomenclature
On-Page & Content Optimization
Logo & Mark Design
Visual Identity Systems
Colour & Typography Systems
Iconography, Illustration & Pattern
Brand Guidelines & Brand BookBrand Guidelines & Brand BookA logo is the beginning of a brand identity, not the whole of it. A complete brand identity includes the colour system, typography, visual language, brand voice, messaging framework, and the guidelines that govern how all of those elements are applied consistently across every touchpoint.
We start with strategy before we touch design. That means understanding the business, the audience, the competitive landscape, and what the brand needs to communicate before a sketch is made. The creative work is always in service of a strategic foundation, which is why our identities hold up over time rather than dating quickly.
Carefully. We audit the existing identity for elements that carry genuine recognition and equity, identify what can be evolved rather than replaced, and build the new identity around a stronger, clearer centre without discarding what took years to build. A rebrand should feel like a natural evolution, not a rupture.
A focused identity project (naming, logo, colour, typography, and core guidelines) typically takes six to ten weeks. A more comprehensive programme, including brand architecture, full guidelines, and application across multiple touchpoints, runs longer. Timeline is scoped based on the brief.
A complete brand toolkit: logo files in all required formats, the colour system with print and digital specifications, the typography system with licensing guidance, the visual language guidelines, brand application examples, and a brand book that documents how everything is used. Everything your team and your partners need to apply the brand consistently, without coming back to us for every new asset.
Yes. Many clients engage us to manage ongoing brand application across social media, print, digital campaigns, and environmental design, after the identity is established. Consistency is where brand equity compounds, and we are built to maintain it.
