Influencer marketing works when it is built on the right match—the right creator, the right audience, the right brief, and the right measure of success. It fails when it is built on follower counts and availability. The difference between those two approaches is strategy, and strategy is where we start. We manage the full influencer process, from creator identification and outreach to content approvals, campaign delivery, and performance reporting, so your brand shows up in the feeds that matter, in a way that feels genuinely earned.
We have built and managed influencer programmes for brands across fitness, food and beverage, lifestyle, healthcare, education, and consumer retail, working with nano and micro creators building tight communities, mid-tier creators driving category conversations, and macro creators delivering scale. The tier matters less than the fit. We find the fit first, and build the programme around it.
The most common mistake in influencer marketing is leading with reach. A creator with two million followers whose audience does not overlap with your customer is an expensive misalignment. We lead with audience fit, content quality, engagement authenticity, and category credibility. Reach follows from those. It does not replace them.
We build influencer programmes that are grounded in a clear understanding of the brand, the audience it is trying to reach, and the kind of content that will feel native in the creator's feed rather than forced into it. The brief is collaborative. The creative latitude is deliberate. The measurement is agreed before the first post goes live.
Stratasys is a leading American-Israeli manufacturer of 3D printers, software, and materials for polymer additive manufacturing.
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Influencer Strategy & Programme Design
Creator Identification & Audience Vetting
Outreach, Negotiation & Contracting
Brief Development & Creative Collaboration
Campaign Execution & Content Management
Performance Tracking & Reporting
Long-Term Creator Partnership Management
Compliance & Disclosure ManagementWe start with your audience, not with a database search. Once we understand who you are trying to reach, what the campaign needs to achieve, and what kind of content would feel native in your category, we identify creators whose audiences genuinely overlap with your target customer.
Neither is universally better. They serve different purposes. Micro creators typically have higher engagement rates and more trusted relationships with tighter communities. Macro creators deliver scale. The right answer depends on your objective: if you need reach and association, macro. If you need credibility and conversion, micro. Most well-structured programmers use a mix of both.
We manage everything: outreach, negotiation, contracting, briefing, content approvals, posting coordination, and reporting. Your team's involvement is at the approval stage and in the strategic direction. The day-to-day is ours.
Through a brief that sets clear boundaries without over-prescribing the creative. We tell the creator what the brand stands for, what the campaign is trying to achieve, and what is non-negotiable, and then we give them the latitude to communicate that in their own voice. Audiences can tell the difference between a creator who was genuinely briefed and one who was handed a script. We always aim for the former.
All sponsored content is required to be disclosed in line with platform guidelines and applicable advertising standards. We build this into every contract and brief, and we monitor published content to ensure compliance before and after it goes live.
Against the objectives we agree before it launches. That might be reach and impressions for an awareness campaign, engagement rate and saves for a consideration campaign, or tracked link clicks and conversions for a performance-led campaign. Earned media value is reported alongside the paid investment, and we provide a full post-campaign analysis with recommendations for the next programmer.
