Online media is not just about where your brand appears. It is about when, in front of whom, at what frequency, and at what cost. Done well, media planning turns a budget into a multiplier, amplifying every other marketing effort and putting the brand exactly where the audience is, at exactly the right moment.
We have planned and bought online media for brands across industries and budget scales, from focused regional campaigns to multi-platform national buys. The tools evolve constantly. The discipline underneath them does not: understand the audience, match the channel to the moment, negotiate hard, and measure everything against outcomes.
Before we place a single impression, we understand the objective. Who are we trying to reach? Where do they spend their time online? What do we want them to feel, think, or do? What does the competitive landscape look like in this space?
Media planning without this groundwork is just buying space. Media planning with it is building presence systematically, efficiently, and in direct service of the brand's goals. We then build a media plan that matches channel to objective, matches format to audience behaviour, and matches spend to expected return. The buy is only as good as the plan behind it.
Stratasys is a leading American-Israeli manufacturer of 3D printers, software, and materials for polymer additive manufacturing.
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Media Strategy & Audience Planning
Channel & Budget Planning
Display & Programmatic Advertising
Video Advertising
Native & Contextual Placements
Brand Safety & Delivery Controls
Campaign Tracking & Optimisation
Post-Campaign AnalysisPerformance marketing is direct response: campaigns built to drive a specific, measurable action like a click, a lead, or a sale. Online media planning and buying is broader. It covers the full spectrum of digital placements, including brand awareness, video, display, and native advertising, where the objective may be reach, visibility, or association rather than immediate conversion. They complement each other and often run together.
We can. We work with our creative and production teams to develop the assets the media plan requires: video pre-rolls, native ad content, and rich media formats. If you have existing creatives, we can work with that too, adapting them for each format and placement as needed.
Audience first. We map the target audience, identify where they spend time online, assess the quality and brand safety of available inventory, and build the plan from there. We do not default to the easiest buy; we build towards the most relevant one.
Through a combination of direct publisher relationships, platform buying tools, and programmatic exchanges. We negotiate on position, format, frequency, and added value, not just on rate. The goal is efficiency, not just the lowest CPM.
Yes, within reason. We are transparent about the minimum budget required to achieve meaningful reach in a given category or market. Below a certain threshold, the media plan becomes too fragmented to be effective, and we would rather have that conversation upfront than take a budget that cannot do what the brief requires.
Through a combination of reach, frequency, viewability, brand lift studies where applicable, and downstream indicators like direct traffic, branded search volume, and social media engagement. We agree the measurement framework before the campaign goes live, so there is a shared understanding of what success looks like.
